After attending Young Rewired State, I met Mark Young – part of the GatherContent team – who spoke about marketing within a start-up. This interested me hugely as I’ve just built my first app (and rolled out the beta to select individuals). I badgered him into meeting me for a tea to talk some more. This was my first Tchai-Ovna experience, although we gave the shishas a miss, and I have to admit it was… weird. Not bad weird. Just weird.